Gelato Talk – meet Stefano Moro, maestro gelataio at Cape Town’s Moro Gelato

Moro Gelato is a real piece of Italian dolce vita in Cape Town and in the process of bringing Italy’s gelato culture to South Africa. At the Woodstock based gelateria, gelato is produced the same way as in Italy and in line with that their artisan produce is sold from pozzetti installed in a beautifully designed cart.

For my first gelato talk session, I had the pleasure talking to gelato chef Stefano Moro of Moro Gelato. Moro Gelato still seems like Cape Town’s sweet Italian secret, hidden away in Woodstock’s Masons Press. Luckily the Moro gelato team can also be found on Saturdays at the Oranjezicht City farm market, as well as their gelato also making it on to an increasing number of dessert menus of restaurants across Cape Town.

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Coffee Talk Cape Town – baseline coffee, because bad coffee shouldn’t happen to good people

After spending a few months in Spanish speaking countries it was nice to return to Cape Town for my second time. Not only was it nice to be back in a surrounding where it was easy to understand and be understood, but also being back in a more familiar food and drink scene was comforting. For me this especially means being able to order a flat white or a cappuccino without being too concerned that I get something completely unexpected, as well as even if I have to go out of my way for it, being able to get some more than decent gelato.

As previously posted, for me, Moro Gelato was THE place to go, to get my regular gelato fix. At first this was the only reason for me to cycle, mini bus or uber it to the Mason’s Press in Woodstock. With baseline coffee being practically next to Moro Gelato I had passed it and acknowledged it, but at the same time I was usually on a gelato mission so it took me a while and multiple reminders from both Stefano and Heine from Moro Gelato until I finally stopped by baseline coffee. Since my first visit I haven’t looked back, and Mason’s Press became a perfect balls’n’beans destination, allowing me to kill two birds with one stone, getting both a gelato and coffee fix.

baseline coffee became one of my regular Cape Town spots, not just because of the great coffee, but also because I felt at “home”, both Stacy and Deon are very welcoming and friendly, the music’s good, it’s not too big, loud or crowded, so also very well suited for a coffice location, which I took full advantage of. I’d like to share baseline coffee with you, even if you’re not in Cape Town. So read below to find out about the baseline story and see what the camera shy baseline coffee team have to say about giving back to the community and coffee in SA.

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First of all, how did your coffee career begin and how did the idea for baseline coffee come about? What’s your actual background if you haven’t always worked in the coffee industry?

Deon first became interested in coffee when he lived in the US – although not the speciality coffee scene (Starbucks right?!), the love of this liquid that helps all of us “non-morning people” operate was real. On returning to SA in about 2007 it didn’t take long to see that there was a real gap in the market when it came to really great, locally roasted coffee that South Africans could connect with. And so, the journey began with a goal of not only making great coffee, but also giving back. The brand was originally launched as Kupa Coffee (pronounced “koopah”, Swahili meaning “to give”) with the idea of involving local community members in the process & using an eCommerce store to sell to consumers. Unfortunately the idea was a little ahead of its time, with the average coffee drinker not yet ready to embrace online shopping & the expensive logistics costs involved. So Deon continued to run the business on the side whilst he worked in a full-time job (Digital Marketing) and instead of involving the community directly, he began working with a few select foundations to donate and channel the business’ giving. Deon took up the reins full-time with coffee roughly 4 years ago and I (Stacy) joined him 2 years later. The business was re-branded in early 2014 to the brand it is today: baseline coffee. The idea came about after a long discussion between Deon and myself about where coffee in South Africa was and where our coffee stands. A “baseline” represents both a unit of measurement and a level to strive for, and this is what we are about: our mission is to raise the bar when it comes to quality, consistency and flavour in coffee. We pride ourselves in bringing our customers the absolute best with green beans carefully selected and imported from around the world, and crafted to perfection with care right here in Cape Town.

But you can only fly under the radar for so long, so in early 2015 our Espresso Bar and roasting operations were opened to the public in Woodstock in the new Mason’s Press building, so here we are…

What made you decide to open up your own coffee shop/roaster? What challenges have you faced with owning your own business?

The growth of our business has been more organic than aggressive over the years (we don’t see ourselves as typical “sales people” and self-admittedly, are pretty bad at “sales pitches”), and because of this we flew under the radar for quite some time. When the coffee scene really started exploding in Cape Town we were encountering more and more people who didn’t know who we were. It helped that we were already partnered with a number of well-known restaurants & coffee shops, so the coffee could stand on its own, but we eventually decided that we needed to stick our heads (and our brand) above the fray. Thus, the decision to open an Espresso Bar. We searched for the right premises for about a year and a half and eventually found the space we’re in now. We were so incredibly keen to start that we began trading when the building was still a hard-hat zone and we were the only shop-fitted space, with our main customers being the construction guys!
Setting up and running the Espresso Bar, which operates like a café-style establishment, has of course not been without its challenges. With us being situated in a more industrial-type location one of the major challenges has been getting our name out there – you wouldn’t expect to turn up off of Woodstock Main Road and, amidst a number of business parks, find a Coffee Roastery & Espresso Bar! Even after we’ve been here for a solid year we still regularly meet people working/living in the area who didn’t know we were here. We love it – it’s like making new friends every day! The other major challenge is one which is shared by all operating in the hospitality industry: staffing. Finding and keeping the right staff is a challenge, especially when you’re looking for skilled staff of a higher than typical calibre. Oh, and finding time to take a break – your business is very much a part of your everyday and doesn’t always keep office hours!

How does it feel to have your own coffee shop and what do you like most about your job?

Some days we get that “aha” moment: you look around the space and all the seats are full, there’s a queue at the bar, the music is jamming and you get this big, stupid kid-grin on your face because “Hey, this is OURS”. Owning the Espresso Bar has been different from operating our wholesale business because we spend so much more time interacting face-to-face with our customers. I think that’s one of the things we love most about it – the interactions we have every day with our community of coffee lovers.

What’s the soundtrack in the coffee shop, if you have one?

Hmmm, it’s pretty hard to narrow it down as we play a wide variety of music. It depends on the time of day, how full the shop is, who is in the shop at the time and what kind of a mood we’re in. It can be anything from liquid drum-and-base to Blink 182, to deep house. We have been known to throw it back too, and love a little Dire Straits and The Police in the early morning. If we can get our hands on good local music, we give that a spin as well, and we have some customers who occasionally bring us some cool mixes to play too.

Is there any advice you can give to people who might want to follow your foot steps and also open their own coffee shop or also start roasting coffee?

Do your research. There is a big difference between the idea of owing your own coffee shop or roastery, and the reality of owning it. Some of the things they don’t tell you when you start your own business is that you don’t get “off” days (at least not for a long time into it); no matter how you feel, you have to show up, always. One of the greatest rewards about doing your own thing is effort in = rewards out, but this is also one of the biggest challenges. Oh, and be prepared to say goodbye to your weekends J

Some people see roasting coffee as an art or a science. Is there a philosophy behind your coffee?  

We like to think that artistry is one of the by-products of great passion. Think about something you’re passionate about – let’s say photography, or writing – when it’s driven by passion you endeavour to add your own mark, flair, make it your own. So, you’re an artist too in the love you take in weaving your craft.
Our philosophy, something we firmly believe, is that life is filled with moments. We fill our everyday with all of these moments, and most of them just pass by, so if we can “make” a moment for one of our customers – make it great, make it memorable, make it easy, make it an escape – then that’s our job done. And also, really great coffee should be accessible to all coffee lovers, from the “aficionado” to the “instant convert”… Because bad coffee shouldn’t happen to good people…

Is there anything in particular which you think makes your roasted coffee stand out from others in Cape Town?

You tell me 🙂 To be honest, we’ve just tried to stay focussed and real. Coffee without the pretention. We’ve stuck to a few coffees and made sure that we do them well. We’ve played a bit more over the last year and will continue to do so, especially with single origins. When we hit on something that we think is special we release it out to our Espresso Bar customers… but generally you won’t find us standing on hilltops yelling that our coffee is the greatest. Taste is so subjective – we love the way our coffee tastes and to us it’s very distinctive, but everyone is in a different space in their coffee journey and has different preferences, so all we can do is encourage people to try our coffee and decide for themselves.

How do you brew your coffee at home? Why?

Until recently we had one of our spare 2-group Wegas on the kitchen counter (which was great for the coffee, not so great for the electricity bill!). Why? Because it’s awesome 🙂
At the moment we have an old school La Pavoni that we use to extract espresso for our Americanos, mostly because bigger equipment doesn’t last long until we put it to more serious work somewhere else. Otherwise we’re still fans of the good ol French Press, especially for testing our single origins.

What about coffee inspires you? Where does your passion come from and what keeps it going?

Probably the fact that it’s always changing: new trends, new ways of roasting and brewing, new crops… We love the fact that we haven’t “arrived”. So, as long as we have more to learn, experience and experiment with, we’ll continue to be inspired!

Thanks baseline coffee team, for your time answering my questions as well as providing me with a coffice whilst I was in Cape Town. 

Bad coffee shouldn’t happen to good people… So if you’re visiting Cape Town, make sure you take some time to venture off the beaten path, get to Woodstock and visit the Mason’s Press, for a coffee break at baseline coffee followed by a delicious gelato a few steps further at Moro Gelato, or a gelato first followed by a great coffee!

baseline coffee (homepage)

baseline coffee (instagram)

baseline coffee (Facebook)


Coffee Talk “pura vida” – meet Juan Carlos, barista at Cafeoteca (San Jose)

Having crossed the border from Panama, Puerto Viejo on the Caribbean side was my first stop in Costa Rica. Following the same route of many fellow travellers I then spent some time on the Pacific coast, after heading up North first. I’m very happy I decided to not listen to many of those travellers I spoke to along the way, who recommended to avoid San Jose. If I had followed these people’s advice I would have completely missed out on one of my trip’s coffee highlights, being Cafeoteca, a lovely coffee shop situated in a more residential area of San Jose. I actually have to thank the barista of Emilios Cafe in Manuel Antonio, who told me that Cafeoteca is a must visit for coffee lovers in Costa Rica.

Having originally just stopped by for a coffee, I ended up spending an entire rainy afternoon at Cafeoteca, enjoying Tico hospitality, tasting coffee from the different coffee regions of Costa Rica, as well as talking coffee with both baristas, Juan Carlos and Remy. Both are very down to earth (unlike plenty of baristas out there) and were extremely passionate when it comes to coffee. Luckily Juan Carlos was also very patient and was happy to be my next coffee talk guest. Along with being thankful to Juan Carlos, I’m also grateful to William Viquez for sharing some photos of my coffee talk guest.

Juan Carlos, going by the full name of Juan Carlos Vargas Soto, comes from San Jose, the capital of Costa Rica. The 22 year old has spent the last four years working in restaurants and cafes, and while he and his brothers didn’t care for coffee whilst growing up, remembers how his mother dipped pieces of cheese in her coffee while his father dipped pieces of buttered bread in his cup of coffee. Since then things have changed and Juan Carlos’ passion for coffee is second to noone’s. He tells me of his fascination for the stories behind each grain of coffee and how he loves the experience of meeting people all along the bean to cup journey. As a barista he has met the families growing coffee whilst visiting coffee farms, learning from their spirit and passion for coffee, and passing this passion on to customers buying and drinking coffee. Working at Cafeoteca he has also been impressed by the increasing number of people who want to know more about the background of what they eat and drink.

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 Juan Carlos, how did your career coffee begin and what made you become a barista? Why at Cafeoteca?
At the age of 20 I started working as a baker at a very successful bakery in San Jose, which had the best baked goods in the area. The coffee we had however, was of very low quality, so we had many unsatisfied customers complaining. My question was: Why does one even have bad coffee in Costa Rica? Seeing several clients get to the bakery for breakfast with a thermos of hot coffee in hand, I gave myself the task to thoroughly research and learn how to prepare a good coffee and that’s how my adventure began. Arriving at my first barista class and trying for the first time a cup of specialty coffee increased my desire to investigate why coffee has that particular taste and how the difference in flavours relates to the country or region of origin. The fragrance and the aroma of coffee got me and made me enjoy every day. In Costa Rica coffee has a very important value in the country’s history, which fuelled my interest to further explore the world of coffee. In 2014 I became a certified barista of Costa Rica for the ICAFE (Costa Rican Coffee Institute) which was one of my best experiences. After being a certified barista I chose to work at Cafeoteca as this cafe is also a small coffee museum, with a focus on helping and teaching more about the culture of coffee. At Cafeoteca you can taste over 20 varieties of coffee, using various different preparation methods. It is a place where baristas give personalised customer service, and do the most they can to satisfy their guests with different coffee-based drinks. We are always looking to innovate and create new coffee products. Here everything revolves around coffee.
What do you like most about your job? What do you dislike?
With my job I enjoy having contact with people from all around the world, educating and teaching people to appreciate Costa Rican coffee. I like to innovate and create new dishes and drinks using coffee. Every day I am in search of new things. To be honest there’s nothing about my job that I dislike, but it does upset me that industrial coffee companies are gradually swallowing up the smaller businesses. I also find it depressing that a lot of coffee producing families are working so hard, yet they are earning very little. And know that coffee producing families are working harder and are earning less.

At Cafeoteca, what kind of coffee beans do you usually have, which regions do the beans come from and from which roaster/s? Which espresso machine and brew methods do you use?

At Cafeoteca we work with 23 different coffee varieties produced in Costa Rica. We buy 17 different kinds of beans directly from the farms, some using the honey and others the dry process. They all are distinctly characterised by their height, climate and soil. Mario Salas, our roaster, is well known in the industry, used to be a professor for coffee roasting, and now has his own company. At Cafeoteca we prepair coffee using 14 different methods. My favourite methods are Chemex, Kalita and fabric filters (blasting), and for our espresso based drinks we use a Rancillio Epoca machine.

What are the most popular coffee drinks at your coffee shop and what’s your favourite?

The most popular are the coffee drips, (Natural and honey process) espresso, cappuccino and cold beer. My favorite drink is cold beer on the rocks, and my favorite coffeehouse is the Geisha Bat Coffee, a coffee produced in southern Costa Rica, which is that bats a national park area feed the mucilage of geisha coffee fruit farm (Coffea Diversa) which limit the interesting thing is that the fruits are dried on the ground and fermented with the animal’s saliva, which creates a very unique and delicious flavor.

What are your impressions of Costa Rica’s coffee scene, a country known globally for producing some of the best coffee (beans)?

The coffee has evolved throughout the history of Costa Rica and we have very good specialty coffee, but the coffee culture is very poor in which large companies often use sugar to hide the poor quality coffees. The good news is that more and more families are producing more specialty coffees and are preferring quality over quantity. In Costa Rica 98% of quality coffee is exported, and 50% of low-quality coffee is imported for domestic consumption (blends), which is an alarming figure. It’s very positive for Costa Rica as a whole that the specialty coffee culture is growing, and increasingly more international companies visit the country in search of the best coffee.

What kind of customers visit your shop, who are your favourite customers and who (celebrity, e.g. Madonna) would you most like to serve a coffee to?

At Cafeoteca we welcome people from all over the world, tourists as well as many people involved in the coffee industry. A lot of locals also really enjoy specialty coffees at Cafeoteca. My favourite customers are those who really appreciate specialty coffee and customers who always carry a new bag of coffee to share with friends. I would be very happy if I could serve my mother a coffee soon. It’s been a long time that I haven’t seen see her. She is my celebrity and the person who supports me every day.

What advice can you give to people who want to follow your path and also become a barista?

I would advise people to never think they know everything, people learn every day, if you do not know, learn, and if you know, teach others. If you like a coffee, investigate why it has that flavour and welcome to this wonderful world of coffee. Humility is the most important of all, it always helps people who need it most. Never believe that you can’t, knocks down walls, don’t get stuck, and always enjoy what you do

Do you have any exciting plans of your own regarding coffee? Is there anything in particular you would like to do if you had the time and/or resources?

I’m currently finishing my coffee cupping classes, in order to further extend my coffee knowledge. In the future I plan to go to study in Austalia to improve my English, and of course also to work in the Australian coffee industry, to gain more experience. While I’m still young I hope to travel, see new places and cultures and meet people from all over. Further down the road, together with my family, I expect to have our own business.

Juan Carlos, thanks so much for sharing your knowledge and teaching anyone who visits Cafeoteca about coffee, especially about Costa Rican coffee. With being so humble and keen to also listen to what others have to say about coffee, I’m sure you’ll go your way successfully in the world of coffee. I hope our paths will cross again, where ever that may be, and that we can share some more interesting coffee stories again.

If you’re visiting Costa Rica and even just vaguely interested in coffee, don’t make the mistake of skipping San Jose and make sure you visit the “coffee museum” Cafeoteca. Whilst enjoying one of the numerous different kinds of coffees on offer, prepared using your chosen brewing method, feel free to be lectured about Costa Rican coffee or share your own coffee knowledge/experiences.

Cafeoteca (homepage)

Juan Carlos Vargas Soto, barista (instagram)

WillPhoto – photographer (instagram)


Coffee Talk Colombia – meet Juan, coffee hunter, coffee teacher and blogger

After having seen both some of Colombia’s brighter and darker sides in Bogota, I was quite happy to move on and had pretty high expectations when I touched down in Medellin, the City of Eternal Spring. I had heard plenty of rumours about Medellin, it’s tumultuous past, it’s beautiful women and the hospitality of it’s people, the Paisa. My earliest memories of anything I can recall and link to Colombia, would be either football related, Carlos Valderrama’s hair and Rene Higuita’s scorpion kick, or of course associated with coffee and “Cafe de Colombia”. I decided to focus on the latter, and try to deepen my knowledge about Colombian coffee. After having already been in Bogota, it would have been difficult to have not acknowledged the presence of Juan Valdez Cafe, a Colombian multinational coffeehouse chain, which I guess could be seen as a Colombian Starbucks. On my travels I got to see plenty more of these outlets, also on my next stop in Panama.

Similar to me rigorously avoiding Starbucks, the big American baddy, I also chose to avoid Juan Valdez as much as possible. Lucky for me, I was staying near the Toucan Cafe, which secured the quality of my daily caffeine intake whilst in Medellin. However the Toucan Cafe is more than just a coffee shop. They also offer coffee tasting, barista courses and tours in and around Medellin, including a coffee farm tour. I can highly recommend the coffee farm tour as well as the coffee tasting experience, where I got to meet Juan (Cano, not Valdez) who taught us about the meaning of coffee for Colombia, the effort, passion and time involved in the bean to cup journey, the flavours & aromas that exist in different coffees and how to differentiate between the good, the bad and the ugly coffee.

Juan was certainly one of the most inspiring and passionate “coffee people” I met whilst traveling around parts of South and Central America, and lucky for me, and maybe also for you, he took some time to talk to me. With Juan being involved in the coffee industry as a coffee hunter at Mercanta – The Coffee Hunters, teaching people like me about coffee at the Toucan Cafe and also having his own coffee blog, Coffee IQ, there are plenty of ways you can find out more about what he does. To give you a visual impression of Juan in his work setting, I would like to thank photographer Joel Duncan.

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Juan, first of all, how did you end up working in the coffee business? What’s your actual background if you haven’t always worked in the coffee industry?

I have a long history with coffee, however I never really had an interest in it up until 3 years ago. My dad is a coffee producer and my mom has worked in the commercial side of coffee for 40+ years, but I was never curious about it.

Through a good friend of mine, I had the opportunity to taste a very fine coffee from Guatemala and this spurred my interest in the subject. From there I started learning and it became my passion. After a while, busines opportunities started appearing and I just went with them.

Before this, I was managing a real estate agency. I did this for 5 years and my background is sales and customer service for the most part.

How did you learn about coffee, and what made you want to work in the coffee industry?

Initially, I started researching and buying equipment and learning from other people. I also took a couple of courses (one of them at the London School of Coffee) to hone some skills. Through my current job with Mercanta, I continue to learn a lot every single day.

Working with coffee is not your normal 9-5 job, locked in an office seeing the same people every day.

Coffee is fun, far from monotonous and there is a great deal of passion involved in it. These are some of the things that made me want to work in this industry.

You teach people about coffee at Toucan Cafe, you have your own blog with Coffee IQ, you are involved with Mercanta coffee hunters. Can you tell us a bit about your different projects and what you like most about them?

They are all very different from one another and all equally enjoyable. With Toucan, the goal is to teach people where coffee comes from and beyond that, to show them what has to happen so coffee (and good coffee) can be produced and enjoyed by people around the world every day. They learn to look at it in a different way and appreciate it much more.

With Mercanta I do the sourcing of coffee in Colombia, among other different managerial activities. This is the project I like the most: I get to  visit farms, meet new people everyday, and obviously I get to cup and drink LOTs of coffee! It doesn’t get any better! lol

The blog is just an extension of what I do. It forces me to learn more about what I do and become more professional, while I share information and contribute with the culture and education about coffee.

How familar are you with the global coffee scene? What are your impressions of Colombia’s coffee scene, both from the perspective of growing coffee as well as from how it’s consumed, especially compared to the U.S. or Europe?

Because of what I do, I have to be aware of the local and global coffee scene. There is a lot to be said about what’s currently happening in Colombia. For one, Colombia is finally updating it’s coffee comercializing policies. Since Colombia started exporting coffee and the brand “Cafe de Colombia” was created, the country has only been exporting washed arabicas, and only top quality. Now, finally, the door is open for us to start exporting second grade coffee (pasilla) and natural and honey coffees alike.

We actually do export these types of coffees, only that they don’t go out with the brand “Cafe de Colombia” and soon enough we will see Colombian Robustas in the market.

On the other hand, Colombia, like many other countries, produces a great deal of undifferenciated coffee which ultimately depends on the market price, and for which no premium is paid. With high production costs and the current climatic conditions, the coffee growers, especifically the small producers which are the bulk in the country, are barely making ends meet. Some argue that for this situation to change we should produce less, better quality coffee as this will improve the economy of the coffee growers. But at the same time, the FNC is aiming to produce 14.1 million sacks this year, up from 13.3 that were produced in the 2014/2015 period. Nowadays more and more producers are turning to specialty coffee, but it is a small percentage of the 600.000+ coffee growers we have in the country.

As for consumption, it is notoriously increasing. Naturally it is not at the same level as consumption in developed economies but Colombia, along with other developing economies, is drinking more and better quality coffee. It is easier to find good coffee than it was 2 years ago and coffee brands and coffee shops are popping up left, right and centre. It’s definitely a good moment for local consumption and projects alongs those lines.

A lot of Colombians seem to be proud of their coffee and “Cafe de Colombia”. Can you tell us anything about “Cafe de Colombia” and what makes Colombian cofffee so special?

There are many things that make Colombian coffee good and diverse. The type of soil, different micro climates, our location with respect to the equator, temperature, sun radiation and rainfall all contribute to the coffee being superior. We have, what we could call, a priviledged location for coffee cultivation.

Colombian coffee is also reliable and is available year round. These are the main things but there are plenty more.

How do you brew your coffee at home? Why?

Well, for me making coffee is a rigorous process. I first decide on the strength of the coffee (or water to coffee ratio) depending on the coffee I have or how I am feeling that particular day. Then I weigh out the coffee and grind it according to the method I will be using. Aeropress and V60 are the ones I normally use. Next I boil water up to 94 celcius degrees (I have a thermometer at home), and then I pour an exact amount of water in an exact time period.

If I have time to spare, I weigh out the brewed liquid and measure the TDS (total dissolved solids) to check on my extraction and be sure I am extracting 19% to 22% of the coffee.

Geeky stuff… I know, but I truly believe that a GREAT cup of coffee is a MUST every single day.

Do you have any exciting plans for the future to do with coffee?

Well, yes. Revamping my blog, I want to radically change the way I blog to make it more appealing for my audience and bring more value, to not continue to blog about what every other coffee blogger is talking about: 10 things you didnt know about coffee, here is how you can use spent coffee grounds, 10 health benefits of coffee, etc, etc, etc. lol

Plus this year I will be attending the WBC (World Barista Championship) in Dublin,  so I’m quite excited about that!

What about coffee inspires you? Where does your passion come from and what keeps it going?

It is hard to mention only one thing. Visiting farms and hearing the stories of the producers, seeing how they work and live and what they go through to produce what we drink every day inspires me a lot. These people really struggle sometimes, but still do their Jobs with a lot of passion and dedication.

So finding those great coffees and paying premium for them, thus contributing a little, so that they can have a better quality of life is really satisfying.

And cupping. I love cupping. I could do this all day, every day. Discovering all those different nuances and flavours in coffee is something I really enjoy!

For anyone reading this, it will be hard to not see your passion and dedication to Colombian coffee! Good luck with your projects and thanks Juan, for educating me about coffee and your insight into the Colombian coffee industry.

For anyone visiting Medellin, in need of a good coffee, wanting to learn the ABC of coffee or expand their already existing coffee knowledge, a visit to the Toucan Cafe, and a chat with Juan is well worth your time. 

Toucan Cafe –

Coffee IQ blog (in Spanish) –

MERCANTA – The Coffee Hunters –

Joel Duncan, photographer –


Gelato Talk – meet Mauro, one of the two La Cremosa guys from Rome

Despite having had a lot of positive feedback about Joburg, I was still pleasantly surprised by South Africa’s largest city. After already finding my piece of dolce vita in Cape Town, I was even more surprised to find another authentic piece of dolce vita in Johannesburg. Unlike in Cape Town, where I did my research to find “real” gelato, in Joburg I was lucky to stumble across the La Cremosa mobile gelateria stand and one of the “two guys from Rome” on a Sunday morning at the Market on Main in Maboneng.

With La Cremosa the “two guys from Rome” have made a valuable contribution to Joburg’s foodie scene. They not only brought the know-how and the traditional and authentic Italian family recipes with them from Italy, but also the machines from the family’s gelateria in Rome, which along with the selected ingredients are vital for the high quality artisanal gelato they produce.

With the traditional benchmark flavour pistachio passing the test with flying colours, living up to my expectations when it comes to the taste of fruit sorbet also seemed to be a piece of cake. After being so impressed, I’m now not only grateful to La Cremosa for sweetening my day and stay in Joburg, but also to Mauro for taking the time to answer some questions I had about them and their gelato business.

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How and where did you learn your trade as a master gelato craftsman and how did the idea of La Cremosa come about?

As every Italian kid, I spent many many hours running around gelaterie in Rome. My advantage was that our family’s best friends had a gelateria in Trastevere (downtown Rome) and I had the privilege to spend hours and hours playing with their kid, David Ficini, in their laboratory. That’s how everything started.

30 years later I am still hanging around with David spending all our free time in the laboratory of that gelateria trying to create the best ever gelato.

2 years ago I moved to Joburg for work and that’s also when the idea to start an Italian gelateria came about. The first thing I noticed when I landed in Jozi was that there was no real Artisan Italian Gelato! Together with David and Sandro Tomassetti, a friend of ours from Rome, we packed up some old Italian gelato machines and shipped them to South Africa…

What makes your gelateria so special? What gelato machines do you use and why?

At La Cremosa we are crazy about quality! Fruit is local and fresh, milk is fresh, pistachio and hazelnuts come from selected Italian producers, the same for amarenas. We now have 3 lines: gluten free, vegan and sugar free. Thanks to some of our Italian suppliers we are constantly busy with R&D on products, in order to constantly improve our customers’ experience.

Our gelato machines and freezers come from Italy, as that’s where most of the best manufacturers come from. This is what we need to guarantee the quality of our gelato during the production, storage and sales phases.

What is your opinion on gelateria chains, which are gaining an increasing foothold on the Italian market, and some also expanding internationally?

As every artisan I am proud to say that at La Cremosa we see every single strawberry that we cut and we peel every single mango with our hands before putting the gelato in the batch freezer. That said, I really appreciate some of the “big guys” that are able to offer the same quality of gelato through a different (and much bigger) organisation. It helps to create a market for gelato, especially regarding the international market, which to be honest is crucial!

I definitely get angry when it comes to big chains who sell cheap product but try to market it as the best and genuine gelato in the world.

From our side we try to fight against such dishonest marketing, by educating our customers and giving them all the means to understand what Italian Artisan Gelato is all about.

What tips would you give someone who might want to follow your footsteps and become a gelato craftsman or open their own gelateria?

This job is a great adventure and it can offer great opportunities, especially regarding the international market. It really gives you an insight into the culinary world. Like any other job, if you want to do it right, it needs a lot of dedication and perseverance.

Don’t take short cuts. If you want to make gelato, make a real one and let the world appreciate what it really means. Don’t fall into cheap traps! Pistachios aren’t almonds with green colorants and sorbets aren’t made with industrial flavouring products…

What is your favourite flavour to make?

I love making sorbets. As a reward for all the effort which went into the peeling, the smell of fresh fruit spreads throughout our entire laboratory once it comes out of the batch freezer.

What are the most popular flavours and what’s your favourite flavour to eat?

Our South African customers are in love with pistachio. It’s incredible how many kilos of pistachio they can eat in one day. They also are amazed by all our fruit flavours where they can really feel the fruit pulp and smell the freshness of the ingredients. My favourite flavour has always been “Fior di Latte” – the pure milk gelato!

What makes you proud of the gelato you produce?

We are proud to produce a real gelato made according to our Italian recipe and to use the best quality ingredients.

What challenges have you faced with starting the business?

We struggle everyday to get the ingredients that we like. When we landed in RSA we found many (too many) cheap products that suppliers are used to sell to their clients. We constantly need to educate our customers on what gelato is and why it is different (also in terms of price) from the normal ice cream they are used to.

Do you have any exciting plans for the future?

La Cremosa is now opening 2 new shops in Jozi and already thinking about the next step out of town… very exiting plans. We are now busy with the launch of the sugar free line (made with Stevia) and we are constantly studying new receipt  and products with our Italian suppliers.

What are your impressions of Jo’burg’s gelato / ice cream scene, especially compared to Italy?

Gelato in Joburg…? Ice cream scene is very limited in Jozi. And many cheap products are in the market. I saw very recently some new products (still ice cream and not Italian gelato) that are not bad…I hope that this positive trend goes on.

The big difference with the Italian market is that average customers are aware of what is good and what is not so, in Italy, many bad gelatos have no space. Generally, Italian customers are well educated on the dignity of the gelato and know what to spend many for.

What kind of customers visit your shop, who are your favourite customers and which celebrity would you most like to serve gelato to?

The most frequent customers are over 26. It is generally people with food consciousness that appreciate quality and that are open to have a real Italian experience (we try to stay away from customers that is complain because we do not serve bubble gum ice cream…). I love curious customers that ask, ask and ask about manufacturing processes and about what gelato really means.

I would be very honoured to serve our gelato to Carlo Petrini – the founder of the Slow Food Movement.

Thanks Mauro, for your time answering my questions and your insight into the gelato industry. For anyone in Joburg who loves gelato, doesn’t know what it is yet, or might not have the time or money to escape to bella Italia, go and visit La Cremosa! 

La Cremosa can be found at

– Market on Main, Maboneng Precinct, every Sunday

–  Jackson’s Real Food Market, Bryanston

Online La Cremosa can be found at

facebook: La Cremosa

instagram: Gelato La Cremosa